Content Structure in WordPress

I had the pleasure of talking to the San Francisco WordPress Beginners Meetup yesterday about Content and Information Architecture. It was great and I loved the whole Q&A portion of the talk.

Thank you for having me!

Here’s the video of it (my portion starts at 23:35):

Check out the slides on Speaker Deck ;)


The Art of Touch

or, how silkscreening changed my creative life

I was always a creative kid growing up. The first time my mother realized this was when I started dancing with my fingers on every piano-looking surface I could find. She soon signed me up for music school. I was five. At that young age I was learning music theory, playing a real piano and singing in the school coir.

Looking back, those early years in my development really shaped many aspects of my life. I went through several experiences throughout my teenage years and 20’s, including playing other instruments, being a tattoo artist, dance teacher, graphics designer, and DJ – all of them making part of the whole I’ve become.

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Design, Work

Pride and Props

WordPress 3.4 was released today and this is a very exciting release for me as it was the first one I actually appeared in the Core Contributor list for a props I got on a ticket (for helping out with some UX sketches on the theme selector page). Before I was featured as a translation moderator on the Portuguese translation, but this time this has a special feel to it. I’m incredibly proud to be a part of that list!!

I was also super excited when I saw the 3.4 announcement video, produced by the always brilliant Michael Pick, where he used one of my personal art project as a Custom Headers example in the theme customizer!!

Here’s the full video:

Because of this exposure and also because it is Pride month, I thought this was a good opportunity to give away my art piece as a desktop background. This piece is part of a color and lines exploration phase I’m going through in my art. This one is intended to be part of a series, but this is just my first exploration. The final pieces are probably gonna be printed in a large format. But until then, get a high-def desktop background from it here! Also, here’s a preview of what you’ll get:

This, as most of what I do, gets a Creative Commons license:

Creative Commons License Color Explorations v0.1 by Hugo Baeta is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 Unported License.

Design, Travel

WordPress in Hawaii, 8-bit at a time

This past week I’ve been in Kailua, Oahu island, in Hawaii on a team meetup (Team Social FTW!). This has been a pretty perfect meetup so far: we have an amazing house right on the beach, the balance of work/fun has been spot on and I’ve had the oportunity of doing some funny creative stuff.

Today, after some days of thinking about this and some teasing from my team-mates to get this done, I’ve built a post-it/pixel version of the WordPress logo! It is based on the 16px WordPress icon version created by Ben Dunkle – I zoomed on it and basically made it so the color of the post-its I had matched loosely the icon. It took me a bit of tweaking and adjusting (thanks J-trip for the help, and Scott “3 part” Berkun for the awesome colorful post-its!), and going back and forth to the beach to look at it from a distance, but I’m super happy with the result!! This was the perfect opportunity to try out some time-lapse recording! Check out the short video I did:

Even thought I’m posting this technically on the 12th, the fact that this was made on the 11th matches perfectly with WordPress founder Matt Mullenweg 28th birthday! Happy Birthday Matt! ;)


The (Mostly) True Story of Helvetica and the New York City Subway

There is a commonly held belief that Helvetica is the signage typeface of the New York City subway system, a belief reinforced by Helvetica, Gary Hustwit’s popular 2007 documentary about the typeface. But it is not true—or rather, it is only somewhat true. Helvetica is the official typeface of the MTA today, but it was not the typeface specified by Unimark International when it created a new signage system at the end of the 1960s. Why was Helvetica not chosen originally? What was chosen in its place? Why is Helvetica used now, and when did the changeover occur? To answer those questions this essay explores several important histories: of the New York City subway system, transportation signage in the 1960s, Unimark International and, of course, Helvetica. These four strands are woven together, over nine pages, to tell a story that ultimately transcends the simple issue of Helvetica and the subway.

via AIGA | The (Mostly) True Story of Helvetica and the New York City Subway