Author: Hugo Baeta

Portuguese designer in San Francisco, with 15+ years experience in interaction design, brand systems design, and front-end development.

The (Mostly) True Story of Helvetica and the New York City Subway

There is a commonly held belief that Helvetica is the signage typeface of the New York City subway system, a belief reinforced by Helvetica, Gary Hustwit's popular 2007 documentary about the typeface. But it is not true—or rather, it is only somewhat true. Helvetica is the official typeface of the MTA today, but it was … Continue reading The (Mostly) True Story of Helvetica and the New York City Subway →

Back to School at Cantina da Estrela « André Ribeirinho’s Blog

One of the first interesting things about Cantina da Estrela is the fact that you can decide how much the food and the service are worth and (sorf of) pay the bill based on that. In reality you actually have a lower and a upper limit between which you can choose to pay based on … Continue reading Back to School at Cantina da Estrela « André Ribeirinho’s Blog →

2011 State of the Word

Last weekend was WordCamp San Francisco - The annual WordCamp of WordCamps (Meca for WordPress lovers!). In previous years I've always attended, but this year I couldn't make it, unfortunately. It was the biggest WordCamp ever - a success from what I've heard and seen (on the live streaming)! Matt Mullenweg - co-founder of WordPress and founder of Automattic … Continue reading 2011 State of the Word →

Festas de Lisboa – Lisbon Festival (via Kerry Murray Photography)

Great photography of my city! Summer time is party time in Portugal, and a party just isn't a party without sardines and chorizo cooked over the coals and served with heaps of Portuguese bread (which is officially the most delicious in the world. Officially) and ridiculous amounts of beer. Welcome to the Lisbon sardine festival... … Continue reading Festas de Lisboa – Lisbon Festival (via Kerry Murray Photography) →